An open dataset of 2,539 verified cashback merchant programs from Daily Cashback editorial team. Free to cite with attribution.
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2026 US Cashback Catalog
An open accounting of the cashback merchant programs Daily Cashback has built relationships with and verified through publication. Updated continuously. Every number on this page is queryable from the production DCB database — if you can’t reproduce it, email us and we’ll correct it.
What’s in the catalog
Network distribution
Of the 2,324 programs with confirmed network attribution:
| Network | Programs | Share of attributed |
|---|---|---|
| Rakuten Advertising | 2,141 | 92.1% |
| CJ Affiliate (Commission Junction) | 183 | 7.9% |
| Impact, Awin, FlexOffers, PartnerStack | 0 | 0% (ingestion pending API credential provisioning) |
Categories represented
Of 2,539 published programs, 1,581 (62.3%) carry a primary category tag. The remaining 958 came from network feeds with incomplete category metadata; we tag these transparently rather than backfill arbitrary categories.
| Category | Programs in catalog | Share of categorized |
|---|---|---|
| Retail | 1,174 | 74.3% |
| Travel | 88 | 5.6% |
| Home & Garden | 78 | 4.9% |
| Beauty | 75 | 4.7% |
| Fashion | 71 | 4.5% |
| Software / SaaS | 52 | 3.3% |
| Food Delivery | 26 | 1.6% |
| Electronics | 17 | 1.1% |
Data quality
Three transparency tags published per program:
| State | Programs | What it means |
|---|---|---|
codes_state = stale_legacy |
196 | Promo codes last verified before our most recent editorial pass |
codes_state = needs_editorial |
219 | Code-bearing merchant where no current offer is published |
codes_state = refresh_blocked |
2,124 | Network API access pending provider approval; we surface the gap publicly rather than show stale codes |
| Missing category metadata | 958 | Network feed did not include category; pending manual editorial categorization |
Editorial process
Three rules govern what enters this catalog:
- Direct network relationships only. Every program uses a confirmed publisher relationship through Rakuten Advertising or CJ Affiliate. No scraped affiliate paths, no overlay-hijack publishers.
- Transparent gap-tagging. Where data is incomplete (categories, current codes, network access), we publish the gap as a state tag rather than impute or fabricate.
- No metric we can’t reproduce. Every number on this page is queryable from the production DCB database. We do not publish “approximately” or “industry estimates.”
_dcb_codes_state tag (refresh_blocked / stale_legacy / needs_editorial) rather than removed silently. We do not collect transaction-level cashback data or consumer survey data; this catalog is a publication state, not a market study.For press and researchers
The catalog above is what we can prove. Two ways we can help with a story:
- Custom data cut from what we have: by retailer category, by network, by data-state. Two-day turnaround.
- Editorial expert commentary: Alex Carter (Editorial Lead) is available for personal-finance, retail, and consumer-savings reporting on background or on the record.
What we can NOT help with: total US cashback paid YoY, consumer-survey claims, or “73% of consumers…” style numbers. We don’t have that data and don’t pretend to. Bankrate, NerdWallet, and Forrester are better sources for industry-wide trends.
Working a personal-finance or retail story?
Custom data cut, methodology details, or expert commentary — Alex Carter, Editorial Lead.
FAQ
Why doesn’t this page have total dollar amounts paid in cashback?
Because we don’t have that data. Total US cashback payouts require transaction-level data from the affiliate networks themselves (Rakuten, CJ, etc.) or from consumer-survey firms. DCB has program-relationship data and editorial publication state. We publish what we have and don’t speculate on what we don’t.
Is the 2,539-program catalog free to use for press and research?
Yes. The catalog numbers and category distribution on this page are free to cite with attribution to “Daily Cashback’s 2026 US Cashback Catalog.” For program-level data or custom cuts, email alex.carter@dailycashback.com for a two-day turnaround.
Why does 37.7% of the catalog have no category tag?
958 programs in the catalog came from Rakuten and CJ feeds where merchant-level category metadata was incomplete. Rather than backfill with arbitrary categories, we publish the gap publicly. The next editorial pass will manually categorize the top 200 of these by traffic.
Why are Impact, Awin, FlexOffers, and PartnerStack at 0% network share?
DCB’s network-ingestion pipeline for these four affiliate networks is built and pending API credential provisioning at the network operator level. We publish the gap rather than misattribute existing merchants.
Where can I see the full per-merchant data?
Each of the 3,226 merchant records is publicly browsable at /coupons/<merchant-slug>/ on dailycashback.com, with structured data markup (Store, Brand, Offer, FAQ, AggregateRating). Aggregated CSV exports of the catalog state are available on request.
Daily Cashback is operated by MV3 Co., Inc. Editorial team operates independently of merchant relationships. We earn affiliate commissions when users complete purchases through our links; this is disclosed on every store page.